Before we even start thinking about what the ads should say, we come up with the correct strategy. We do that by asking questions, defining the problem and outline to get maximum ROAS.
Back in the day it was just keywords and dollars, however now to get the most out of your digital campaigns, you need clearly defined audiences and we make sure we work together to understand exactly who we should be targeting.
Now this is the fun part, we work out exactly how everything should look and what it should say to generate the biggest impact. We don't just do this once either but constantly until we identify what performs the best.
Every week we are constantly monitoring how the campaigns are performing and what needs to be changed in order to make sure we hit the targets and generate positive feedback.