Our Blog
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4 Things We Get asked as a Content Creation Company
If you are currently shopping around to have a team help you create content for social media, we thought we would help you out and give you one less video call to attend by answering the questions we get asked on a regular basis. So we will share the questions we get and the answers …
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Just Start Making Short-form Videos
There is only one way at the moment for your business to get maximum reach and that is with short-form video. The reason is that with TikTok setting the trend, the rest of the networks followed. However, with the ongoing discussions around the platform there are multiple platforms ready to pounce and take their place. …
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We Halved CPCs on Google & Facebook With A/S/L
We are really excited about this post because we took something from the start of the Internet (the OGs will remember ICQ and the standard question of every chat room) and used it to take both client campaigns and our own CORSZA ad campaigns CPCs down by at least 50%. So we will now show …
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Trust is the Most Important Part of Fintech Marketing.
(You need to say “full stop” or “period” out aloud when you read the headline) Every single piece of marketing collateral you put out needs to build trust. Why? Because with so much at stake when it comes to financial products and services, consumers need to have confidence in the companies they do business with. …
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The Fastest Way to Test Social Ads for Your Business
One thing that we get constantly asked is how do we figure out exactly how much time, money and effort it would take to see if advertising on social platforms will work for a specific business or industry. We don’t necessarily like this question because if there was a quick and easy solution – everyone …
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Content: Your Company’s Marketing Bank Account
Bear with us through this post because we know that very rarely is marketing considered a profit centre. However, if you stop and think about pieces of content you have, they really could be seen in the same asset class as computers, vehicles, savings accounts, etc. In fact, marketing teams and agencies for years have …
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Disposable or Professional Content – What Do You Do?
You have heard all the tropes that preach “Content is King” & “Write for Humans and not Bots.” In the next breath, many of those in the digital industry (and we are guilty of this too) tell you to post frequently and regularly. So for businesses with limited budgets – what should they do? Create …
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Vertical B2B Videos on Linkedin, Yes/no?
The background to this post is found on a previous writeup where we talked about our own B2B marketing efforts, so it might be worth reading that first for context. The nice thing is that didn’t prevent the team at IgnytSEO reaching out to us to create a series of vertical videos for their client …
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We Failed Launching a PPC Service – Here’s Why
We have been running paid media and advertising campaigns for clients for years as part of our collection of services, primarily in B2C & FMCG sector with great success. Our clients provide us with clear goals and KPIs and we work with their design/development teams to make sure everything is setup before we ever push …
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