Total traffic was the highest in the history of the company when switching to video Facebook Ads
Due to the engagement & audience targeting, Facebook rewarded us with reduced CPC
By running tests, we know exactly what products respond to which demographics
Even with all these increases, the conversion rate stayed the same
Here are some of the key takeaways we learnt from working with Doors Plus
By replacing every single ad with a video instead of other forms, the change in engagement and ad performance gave us a huge lift without changing any other part of the account setup.
Whilst you might think you know what audience will respond to the right message, experimenting with interests and demographic profiles can open your products up and give you more insights.
You don't know which videos will work straight away, so as soon as some videos were not meeting the benchmarks, we stopped them to funnel budget into those that were performing.
To get the best results from re-marketing, make sure the video ads are created and scripted with that in mind to get the best performance.
Our content creation and ad management process can help deliver results for you as well
We firstly take stock of what you content you already have and how it performs currently.
This is about how to maximise what you already have and what needs to be created. We then set KPIs and start getting to work
The Test&Learn approach is critical here to make sure what we are doing is getting the results that are expected and adjusting creative and audiences until it works.
Book in a free 30min consultation to find out exactly
what we can do to help your business and make you stand out from the crowd.
Level 4/29-31 Lexington Dr,
Bella Vista NSW 2153
Office 2 - Faulkner Ln, Sandown PO36 9AZ, United Kingdom