Fintech Marketing Agency – Content Creation…and much more!
If you are the marketing manager of a fintech company – you have a really tough job! As a Fintech marketing agency based in Sydney, we emphasise with you.
You have to build a brand, you have to grow your users, and you have to create content. Our guess as well is you have a small team and not enough budget.
Are we right?
We Help Fintech Marketing Managers
The number one way we help – is we have the team, the equipment, the skills and the resources you don’t. What that means is you only have to worry about briefing us and providing approvals and feedback on any marketing content we create.
Our team understands the market, and the challenges that come with it. The data clearly shows the rise, and rise and rise of the Australian fintech market.
The EY FinTech Australia Census 2022 confirms that Australia’s robust fintech sector is going from strength to strength and is playing a vital role in unlocking innovation-led value from local and global economies.
We know about the regulations as well when it comes to fintech marketing (what you can say and do), so you don’t have to worry about explaining that to us either. All we ask is to run it past your compliance officer before anything gets posted.
And even if that is too much effort, we can deal directly with them and cc you in.
Our Fintech Content Creation Strategy Is Unique
We don’t believe in one-size-fits-all solutions or just rehashing what competitors do. The reason is that not every content will build a brand, generate leads, get engagement or even *shudder* go viral.
We know that trust is key when it comes to fintech marketing in Australia.
The best news from this perspective as well is that we’re not just a content creation agency. We are full-service – which just means we do all the hard work. So that’s:
- Create the strategy and marketing calendar
- Create the content ideas and scripts
- Produce the content
- Check the compliance
- Post the content
- Report back
(Do you like how that nice little bullet point list comes to a point) 😉
The Fintech Content We Create In Our Agency
In the fast-paced world of fintech, video content is essential for engaging and educating potential customers. Our team of videographers, scriptwriters, and editors can create high-quality video content that tells your brand’s story in a way that resonates with your target audience.
We do vertical videos for social media, we do video content for YouTube, we do live streams, and we do anything (legal) in front of a camera because video works best. It’s just the facts.
Thought Leadership Content
Establishing the people inside of your fintech brand as thought leaders is essential for building trust and credibility with potential customers. It also opens the door for other PR and speaking opportunities which become earned rather than paid media. Our team of writers can create thought-provoking articles, whitepapers, and case studies that position your brand as an authority in the industry.
Social Media Content
Social media content creation is the easiest because it is just one thing: carousels and testimonial content. This content is perfect for fintech marketing because it speaks directly to those who are in the market for your products and services.
Our team can help you develop a social media strategy that drives engagement and builds brand awareness, with a focus on the platforms that matter most to your target audience.
Visual aids can be powerful tools for communicating complex information in a way that is easy to understand. Our team of designers can create visually appealing infographics that illustrate key concepts and data points, helping your brand stand out in a crowded market.
This is by far the cheapest and easiest content to create for your accounts because we have tools that convert data into graphics which means we can work together with your team to have a steady stream of data.
By developing a strong keyword strategy, we can ensure we have content that matches the specific terms that matter to your potential and existing customers. We generally repurpose this SEO content into content for other channels so you can capture searches on other search engines such as YouTube and LinkedIn.
So why choose us for your fintech content needs?
- Industry expertise: As mentioned, we have a deep understanding of the fintech industry and stay up-to-date on the latest trends and developments. This allows us to create content that is relevant, informative, and engaging for your audience.
- Results-driven: Our ultimate goal is to help you achieve your business objectives through content marketing. Whether you’re looking to drive traffic, generate leads, or boost conversions, we have the skills and experience to deliver results.
- Efficient process: We understand that your time is valuable, which is why we have streamlined our content creation process to be as efficient as possible. From initial consultation to final delivery, we work closely with you to ensure that your content is delivered on time and to your satisfaction.
If you’re ready to take your fintech content marketing to the next level, we’d love to hear from you. Contact us today at [email protected] to learn more about our content creation services and how we can help your business succeed.
Beyond Buzzwords: Authentic Fintech Marketing Strategies
Forget shady back alleys and whispered deals – in the world of finance, trust is the new gold standard. And for your fintech startup, it’s the key to unlocking explosive growth. But how do you build trust faster than a Bitcoin bull run?
How to build more tr
Let’s crack the code:
Fees, security, data privacy – lay it all on the table with crystal-clear information. Think FAQs that feel like friends explaining stuff, not lawyers scribbling contracts. Remember, open books build open hearts (and bank accounts).
Social Proof: Let your customers sing your praises!
Testimonials, case studies, online reviews – trust the chorus, not just the conductor. Showcase real people, real stories, and real satisfaction. It’s like word-of-mouth on steroids, building trust faster than a lightning strike.
Thought Leadership: Become the finance Yoda.
Share your wisdom through informative blog posts, whitepapers, and content that actually adds value. Educate, inspire, and position yourself as the expert they can confidently hand their hard-earned cash to. Trust the gurus, not the goblins.
Consistency: Be the rock they can build on.
Don’t be a fly-by-night fintech fling – deliver consistent quality content, updates, and customer service. Think reliable, dependable, the steady Eddie of the financial realm. Trust thrives on stability, not rollercoasters.
Empathy: Walk a mile in their shoes (or financial boots).
Understand your customers’ anxieties, needs, and aspirations. Speak their language, not Wall Street jargon. Show them you’re human, you care, and you’re on their side. Trust blooms where empathy grows.
These are just the starter gems in the trust-building treasure chest. But remember, there’s no magic spell – it’s all about consistent effort, authentic communication, and putting your customers’ needs first.
For more information visit our blog post on how to build more trust in your Fintech marketing.
So, ready to transform your fintech brand into a beacon of trust, attracting customers like moths to a financial flame? We’re your partners in trust-building crime.
Let’s chat and ignite your marketing with the power of genuine connection.