01
Discovery
How people find your business
Discovery shows how visitors first find the business, whether through search, advertising, referrals, social media or direct traffic.
Google Analytics Services
Google Analytics setup, GA4 and Tag Manager reviews, conversion tracking and strategic reporting for Australian businesses.
Corsza helps businesses set up accurate tracking, understand customer behaviour, measure conversions and make better marketing decisions.
What usually goes wrong
Here is what usually happened. Somebody installed the tag in a hurry, before a launch. It worked. Then the site changed, and the tag didn't. Then GA4 arrived and reshuffled every definition you had learned to trust.
Nobody re-checked, because nothing visibly broke — dashboards don't go dark when they go wrong, they just go quietly wrong.
So now you have a number for sessions and a number for conversions, and between them, a hundred metres of unlit corridor. Which element did they touch before they left. Which step of the form loses a third of them. Which campaign brought the buyers and which one brought the traffic that bounces in four seconds and flatters the total.
We fix that by measuring the corridor.
Service overview
Corsza provides both:
- One-off Google Analytics setup and implementation
- Ongoing monitoring, analysis and strategic support
This means businesses can start with a clean, reliable implementation or improve an existing setup, then continue to review performance over time. The exact scope is tailored to the website, the business goals and the actions that matter most.
Five pieces of work. They only make sense in this order. You can buy any one of them on its own. Most people who try that come back for the one before it.
Start with the audit. Decide about the rest afterwards.
GA4 and Google Tag Manager audit
A Google Analytics review helps uncover whether your tracking setup is collecting accurate, usable data before it informs marketing and website decisions.
We go through the account the way an inspector goes through a building. Every tag, every goal, every filter, every definition that quietly stopped meaning what it used to mean.
You get a written findings document. Yours to keep either way.
Review of existing GA4 tracking
Assess whether your GA4 configuration is collecting the right data and whether key events and conversions are being measured correctly.
Review of Google Tag Manager
Review tags, triggers and variables to check whether the setup is organised, accurate and maintainable.
Identification of missing, duplicate or incorrect tags
Spot gaps in tracking, overlapping implementations and tags that are firing incorrectly or not firing at all.
Data-quality validation
Check whether key actions, traffic sources and website engagement data are aligned with real business activity.
Identification of tracking gaps
Highlight areas where the site is not currently measuring valuable actions or where conversions may be undercounted.
Analytics setup and implementation
For businesses that need a clean or improved setup, Corsza can help with:
New GA4 account and property setup
Set up a clean GA4 foundation with the right property structure and base configuration.
Web data-stream configuration
Configure the right web data stream so the site sends accurate, usable traffic and event data.
Google Tag Manager setup
Organise tags, triggers and variables so tracking is reliable, maintainable and easy to review.
Connection with Google Ads
Connect analytics to Google Ads so campaign data can be measured against real website activity.
Connection with Google Search Console
Link Search Console data to site performance so traffic and content quality can be reviewed together.
Internal-traffic filtering
Exclude internal traffic so reporting reflects genuine customer and visitor behaviour.
Unwanted-referral configuration
Reduce noisy referral data so reporting focuses on the sources that actually matter.
Cross-domain tracking
Track visits across related domains so customer journeys are measured accurately.
Repair of incorrect or duplicate tags
Remove faulty or duplicated tracking so data remains trustworthy and decision-ready.
A tracking plan your developers and your finance team can both read. Implementation is then verified on staging and live before reporting is built around the data.
Event and conversion tracking
Google Analytics is most useful when it measures the actions that matter to your business. Corsza can help configure tracking for:
01
Contact-form submissions
Track form submissions to measure inquiry volume and lead generation.
02
Phone-number clicks
Capture calls from mobile and desktop users to understand contact demand.
03
Email-link clicks
Measure email engagement and see which CTAs drive the most responses.
04
Bookings and registrations
Record appointments, bookings and registrations as key conversion events.
05
File downloads
Track resource downloads to understand what content or assets are most useful.
06
Video engagement
Measure video plays and engagement to understand content quality and retention.
07
Product views
Understand which products attract attention and where user interest is strongest.
08
Add-to-cart activity
Track shopping intent and identify where visitors move closer to purchase.
09
Checkout activity
Measure checkout progression and identify friction in the purchase journey.
10
Purchases and revenue
Track completed sales and revenue to connect performance to business outcomes.
Every button, form field, filter, video, accordion and scroll depth that a user can act on gets a named event and a definition. Not a sample. All of it.
The tracking plan is based on the actions that matter most to each client’s business and the customer journey they are trying to understand.
Dashboards and reporting
Corsza can help turn website data into practical reporting through:
- Standard reporting dashboards
- Custom dashboards when separately scoped
- Clear presentation of website, acquisition, engagement and conversion data
- Channel and campaign comparisons
- Marketing ROI analysis where reliable cost and revenue data are available
A monthly report written by someone who looked at the data.
It highlights the three things that changed and what we think you should do about them.
The reporting approach is designed to help non-technical stakeholders understand what is happening.
It also makes it clear where opportunities are emerging and which channels are producing the most valuable actions.
Each board is built on the tracking, not around it, so the numbers are traceable back to the events that produced them.
One board per audience: exec, marketing, product.
Ongoing analytics and strategic insights
Ongoing analytics support can help businesses keep their measurement accurate and make better decisions over time. This can include:
- Regular tracking reviews
- Ongoing monitoring and analysis
- Traffic-source analysis
- User-behaviour analysis
- Customer-journey analysis
- Conversion-funnel analysis
- Identification of website friction
- Recommendations for website and marketing improvements
- Marketing ROI and channel-performance analysis
A monthly report written by someone who looked at the data, with the three things that changed and what we think you should do about them. Short enough that people actually read it, and clear enough to act on.
IF YOU RUN MARKETING
You get a defensible answer to "what did the spend do", in the same words every month, and a report you can take into a board meeting without a caveat in front of it.
IF YOU OWN THE DATA
You get a documented event schema, clean naming, a BigQuery export that lines up with the rest of the warehouse, and one fewer source of truth arguing with the others.
We like this work. That’s why we are good at it.
Analytics is, for most agencies, the thing they do so they can sell you the thing they'd rather sell you. It gets scoped as a line item, handed to whoever is free, and delivered as a template with your logo on it.
We do it because we find it genuinely interesting. That sounds like a soft claim, so here is the hard version of what it buys you: somebody reads your data every month before they write to you about it. Nobody sends you a chart they haven't understood. When a number moves, we already know why by the time you ask.
We have a track record to go with it, and we'd rather show you the work than describe it. Ask on the call and we'll walk you through a live account, a tracking plan and a dashboard we built for someone with a problem close to yours.
And we'll teach your team as we go. Every event we build is documented in language a marketer can read, and the handover session is part of the work, not an upsell. The aim is that you need us less over time, not more.
HOW IT WORKS
From first call to first dashboard.
Read access to the property and container, and forty minutes on what the business actually needs to know.
The written audit. What's broken, what's misleading, what's missing, ranked by what it's costing you.
Tracking plan, then tagging, then verification on staging and live. Nothing goes in unverified.
Dashboards live, monthly report, quarterly review of whether the measurement still fits the business.
Understanding the customer journey
02
Research
What they explore
Research helps identify which pages and content are being used to compare services, evaluate trust and understand the offer before moving toward an enquiry or purchase.
03
Conversion
Which actions matter
Conversion tracking shows which actions create enquiries, bookings or sales and which sources, pages and journeys are most effective at driving those outcomes.
The four things people say before they say yes.
We already have GA4. Isn't it working?
Probably it's collecting. Collecting and measuring are different jobs. The audit tells you which one you're getting, and it takes a week to find out.
Our developer set it up.
Most of them do a competent job of the install. Very few are asked what the business needs to know, because that isn't a developer question. That is the gap we work in.
We've been burned by an agency before.
So the audit stands on its own. You pay for a findings document, you keep it, and you decide afterwards whether we do the work. No retainer at the front of the relationship.
How much of our time does this take?
Access, one forty-minute call, and one review of the tracking plan before we build it. After that, you hear from us when there's something worth saying.
Frequently asked questions
It can help measure website traffic, user behaviour, acquisition sources, page engagement and conversion activity. The exact metrics depend on what is configured and what matters to the business.
Yes. Many businesses benefit from a review of their existing GA4 and Tag Manager setup to identify gaps, duplicate tags, missed events and data-quality issues.
Tracking can be set up for form submissions, phone clicks, email links, booking activity, downloads, video engagement, ecommerce activity and other conversion actions relevant to the business.
Ongoing support can be provided depending on the agreed scope and service agreement. The level of monitoring, review and strategic support is tailored to the client’s needs.
Google Analytics is designed for aggregated, privacy-conscious reporting. It can provide behavioural insights without being used as a direct identifier of an individual visitor.
We start by checking that the tracking is accurate and the events are defined clearly. Reporting should be built on the tracking, not around it, so the numbers are traceable back to the actions they represent.